Soft2Bet, one of the fastest-growing iGaming turnkey solution providers in the world, is ready for its U.S. launch. The local rollout will bring to the U.S. market its award-winning Motivational Engineering Gaming Application (MEGA) with a commercial access agreement in place with Caesars Entertainment (NASDAQ: CZR). Moreover, a fresh iGaming brand will be introduced to the state of New Jersey, subject to regulatory permission, with an aim to go live in Summer 2025.
A Dramatic Turning Point for U.S. Growth
Uri Poliavich, Founder and CEO of Soft2Bet, said:
“Our entry into the U.S. market as a genuinely global enterprise with an outstanding track record of innovation and success marks a crucial milestone for both Soft2Bet and our wider strategic growth plan.” This summer, we are coming to transform the paradigm of gamification in the U.S. through our proprietary iGaming brand, providing an unparalleled gaming experience.”
MEGA: Changing the Game on Gamification and Engagement
Launched in 2023, Soft2Bet’s multi-award-winning MEGA platform is revolutionizing gamification by building bespoke player journeys and powerful retention structures. Global operators running MEGA have seen remarkable performance enhancements, such as:
- A 400% surge in screen time
- Net Gaming Revenue (NGR) increased by 65%
- 50% increase in deposit volumes
- A 45% increase in Average Revenue Per User (ARPU)
A Legacy of Innovation
Soft2Bet was established in 2016 by Uri Poliavich as a forerunner in the iGaming industry. This providers has also been able to launch several brands across the world including Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden) and Don. ro (Romania). Currently, Soft2Bet has 16 global licenses covering the key markets such as Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain and Sweden.
Global Reach and Scalability
They are available in more than 20 languages, give access to more than 12,500 games by hundreds of developers and more than 1 million live events each year. The broad availability ensures global specificability and benefits across the entire of the iGaming sector.
They are recognized across the industry and are also winners of numerous awards.
An award-winning operator, Soft2Bet has been recognized by industry leaders, including EGR, SBC and SIGMA, for its dedication to excellence. Soft2Bet earned three major accolades most recently at the Global Gaming Awards EMEA 2025:
- Uri Poliavich — Executive of the Year
- Soft2Bet – Platform Provider of the Year
- MEGA platform: Product Launch of the Year
About Soft2Bet
Soft2Bet provides market-leading turnkey iGaming solutions, offering innovative products and services for online gambling operators. Recognized for its innovative Motivational Engineering Gaming Application (MEGA) and its successful methodology for increasing player retention and engagement, Soft2Bet has set the industry’s gold standard with 16 global licenses and more than 20 iGaming brands brought to market.
Contact:
To learn more, log on to www.soft2bet.com
FINN Partners, [email protected]
